Getting Your Story Straight

As a journalist and copywriter, it’s my job to figure out what the story is. Whether the story is an actual article, or it’s your brand, my strength involves doing the necessary due diligence to figure out what your story is and convey that to your target audience.

I’ve done this hundreds of times for magazines, newspapers, websites and other publications and am developing a niche helping business owners and corporations figure out their unique story and the best ways to communicate that to their readers. When Leah Humphries, CEO of My Heart Ties, needed a writer to craft an engaging pitch letter for her press kit, she turned to me and I figured out what made her business unique: it was her story of how she overcame a difficult health problem and used her experience to help women in a similar situation lead happy, fulfilling lives.

Much of my expertise lies in the financial area and I spend a lot of my time helping financial planners communicate their expertise to their clients. But I’m equally adept and comfortable working with business owners and corporate clients in all industries and will do the work necessary to understand your particular industry, where you fit in and what you bring to the table that no one else does.

If you’re an editor looking for a writer, I’ve written articles for many consumer publications, trade and association publications and websites. While I particularly enjoy research-intensive projects, I’m also happy writing and editing articles of all sorts on a variety of topics.

I’ve been freelancing for 11 years and live in Erie, Pa. with my two sons and three cats. In 2009, I earned an Advanced Certificate in Accounting from the Walker School of Business at Mercyhurst College in Erie and I also have a B.A. degree in English from Furman University in Greenville, S.C.