To engage with your target audience, you need to tell your story in a clear and compelling way, while differentiating yourself from the competition. With the fragmentation of the traditional media, you have the opportunity to stake out your value proposition via thought leadership materials. Vehicles to convey your message include:
To define yourself in the marketing place, you need to thoroughly understand how your audience perceives you and what you want to communicate. I’ll work with you to define your brand and develop messaging around that for use in marketing collateral and content.
Whether you want to outsource your entire marketing function or an ongoing project or two, I can work with you to figure out your priorities and create marketing collateral on an ongoing basis.
If you want to communicate your message more graphically, infographics can do the job. I can research, write and design a concept. Then, I'll work with a graphic artist to finalize and deliver a customized infographic that captures your brand and message.
These two vehicles are some of the best methods for showcasing your products and services and past work with clients.
My experience as a journalist helps me fashion press kits that can grab the attention of reporters, editors and bloggers.
Your audience is on LinkedIn, Facebook and Twitter. I can help you craft and execute a social networking strategy that will help you connect with clients, potential clients, the media and other stakeholders.
Whether an in-depth treatment of a complex topic or a short subject matter news update, you can rely on me to nail the story.
Your company’s website is its public face. Engage potential clients and visitors with compelling copy about your products and services.
Whether you’re looking for help attracting media attention, getting published, copyediting or content consulting, I’m here to back you up.
Editors say I have a distinctive style and they’re right. I can deliver clever, informative blog posts on a wide variety of topics.
Staying in touch with clients and potential clients on a regular basis is a must. I can help conceptualize and execute a newsletter strategy and newsletters on an ongoing basis.
Conceptualizing and organizing complex material is one of my specialties. I can put your material together into an interesting, readable book or e-book.