A strategic content audit unearths your highest performing asset gems, closes gaps and optimizes for both SEO and GEO. Here’s how to start.

Set the stage for repurposing content with a content inventory, which is a systematic review of your existing content to identify what should be updated, consolidated, repurposed or removed. It’s likely that your organization has spent a lot of time, energy and budget creating content, but you may not have a good handle on what content you have and whether the content that you have is worth maintaining going forward.

Even with AI tools, content production is a time consuming task. On average, content marketers spent 3.25 hours writing a blog post. With time at a premium—and pressure to produce more content quickly rising—repurposing existing content is an approach that conserves resources while getting more eyeballs on your high-performing content assets.